Media Releases

News at the Gallery
2012         2011          2010           2009

9 May 2012

New York culture hits the streets of Perth this winter

www.momaseries.com.au

The series was announced on Sunday at a campaign launch where it was revealed that the Art Gallery of WA was behind the mysterious “I NY” advertising that has been seen on the streets of Perth. This creative use of the iconic “I love New York” symbol formed a ‘teaser introduction’ for the Gallery’s main television-led campaign, which aired on Monday.

The campaign is the work of highly awarded creative agency, 303LOWE. The television ad, shot in New York, features New Yorkers going about their daily business with several people wearing the “I Love New York” collateral with the iconic heart missing. Dr Stefano Carboni, Director of AGWA explained that the concept stemmed from the idea of how New Yorkers would feel if MoMA went on tour.

“This idea quite literally pays homage to the enormous pride and value that New Yorkers place in MoMA and their city’s cultural scene. While MoMA visits Perth, New York’s momentary loss is Perth’s gain,” said Stefano.

The MoMA experience at AGWA will offer Australians a rare insight into modern art’s most renowned artists, as well as providing entertaining events including live music, food, luxurious shopping opportunities and the exclusive Manhattan-inspired bar offering a taste of New York, here in Perth.

Director, Stefano Carboni presenting the new campaign

2 February 2012

Laneway Festival Access Disruption

Access to the Perth Cultural Centre will be restricted due to the St Jerome’s Laneway Festival which will be taking place on Saturday, 11 February 2012.

The Perth Cultural Centre will be closed to the public from 5.00am Friday, 10 February until 10.00am on Sunday, 12 February 2012. All Cultural Centre venues will operate as normal on Friday and Saturday and are accessible at all times by the general public. Download the access map here

For more information, contact Sunset Events on 9336 2837 or info@sunsetevents.com.au